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Marketing Activation Specialist - Lifestyle Category

Industrie : Sport Brands | Specialité : Marketing, Brand Management| Localisation : France| Ville : Annecy / Paris| Langues : English, French

 
SPORT BUSINESS TALENT is recruiting  for his client  a Marketing Activation Specialist / Lifestyle Category

Based on brand priorities and in relationship with the brand experts, our future Marketing Activation Specialist (Urban) will:

  • Plan, create and deliver on time/on budget

    1. seasonal campaign activation programs

    2. specific toolboxes per channel.

  • Coordinate external partners and agencies. You will report directly to the Brand Director

 

Main Areas Responsibilities: 

DEVELOP RELEVANT AND DIFFERENTIATED SEASONAL CAMPAIGN ACTIVATIONS

  • Benchmark competitors executions

  • Manage interface with creative agency

  • Execute HQ campaigns (e.g. contest, event, social media campaign...) during the season in collaboration with experts, providing the right content and assets

 

OVERSEES DELIVERIES OF YEARLY CHANNEL SPECIFIC TOOLBOXES (INCL. D2C)

  • Lead assets list creation for all touchpoints and ensure planning, budget management and on-time delivery of the integrated marketing toolboxes

  • Be agile and answer short terms needs of D2C – retail & ecom (brief coming 3 to 6 months ahead of delivery)

  • Maintain a strong relationship with categories to develop relevant product-specific assets (tech posters,

    product KeyVisual, beauty shots, training manuals...)

  • Provide meaningful update to GoToMarket throughout the sell-in, sell-through and sell-out process

 
COORDINATE MARKETING EXPERTS EXECUTION (IN-STORE, DIGITAL, SPORTS MARKETING, PR) TO MAXIMIZE 360° INTEGRATION
  • Lead weekly meeting

  • Brief/update the team on the different evolutions of the campaigns/toolboxes

  • Review execution, ensure campaign/equity fit as well as initiative objective fit

    -- ) Linked to above 3 responsibilities areas, be the ‘guardian’ of brand equity guidelines and look & feel consistency throughout materials (on all touch points)
 
LEAD PRODUCTION OF VIDEO (PRODUCT PREMIUM, CAMPAIGN, MANIFESTO) AND PHOTO SHOOTING (URBAN ENVIRONMENT, product, lookbook)
 
 
COORDINATE COPYWRITING PROCESS WITH CATEGORIES KEY PRODUCT LINE MANAGER AND SUPPORT TRANSLATION PROCESS
  • Brief Product Line Managers on process, timing and tone of voice

  • Review quality of copy for key products

  • Ensure work is delivered on time

 

CONTRIBUTE TO SPECIFIC PROJECTS ON DEMAND

Projects will be briefed in the course of the year, pending needs/priorities

 

Profile :  

QUALIFICATIONS

  • Needed work experience:
    • 5 years of professional experience in Marketing and communication
    • 3 years in a Lifestyle Industry

 

  • Education: 5-year degree course. Marketing specialty

 

  • Foreign languages: bilingual in English

 

  • Skills:
    • Urban product and Fashion industry knowledge
    • Expertise in marketing and design
    • Project leading

 

  • Computer skills: command of Microsoft Office, Adobe Creative Suit (Photoshop, Indesign, Illustrator)

 

TRANSVERSAL COMPETENCIES

  • Output orientation: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.

  • Sense of customer service: Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.

  • Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency.

  • Ability to lead and/or support the change: Encourage, bring about and manage the change. Be able to question themselves and adjust their behavior and methods (if necessary) to achieve the expected results

  • Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative in order to fall within innovation projects regardless of their level of responsibility

  • Professional commitment: Demonstrate passion and personal investment in order to develop our brands and products

  • Integrity and trust: Respect corporate values and the duty of confidentiality.

  • Specific transversal skills: strong project management skills (ability to lead and convince), creativity,

    innovation, summarization and analytical capabilities.

  • Permanent contract

  • Job-based in Annecy or Paris possible on the short/midterms.

  • Frequent travels

 


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