Industry : Sport Brands | Speciality : Marketing, Brand Management| Location : France| City : Annecy / Paris| Languages : English, French
Based on brand priorities and in relationship with the brand experts, our future Marketing Activation Specialist (Urban) will:
Plan, create and deliver on time/on budget
seasonal campaign activation programs
specific toolboxes per channel.
Coordinate external partners and agencies. You will report directly to the Brand Director
DEVELOP RELEVANT AND DIFFERENTIATED SEASONAL CAMPAIGN ACTIVATIONS
Benchmark competitors executions
Manage interface with creative agency
Execute HQ campaigns (e.g. contest, event, social media campaign...) during the season in collaboration with experts, providing the right content and assets
OVERSEES DELIVERIES OF YEARLY CHANNEL SPECIFIC TOOLBOXES (INCL. D2C)
Lead assets list creation for all touchpoints and ensure planning, budget management and on-time delivery of the integrated marketing toolboxes
Be agile and answer short terms needs of D2C – retail & ecom (brief coming 3 to 6 months ahead of delivery)
Maintain a strong relationship with categories to develop relevant product-specific assets (tech posters,
product KeyVisual, beauty shots, training manuals...)
Provide meaningful update to GoToMarket throughout the sell-in, sell-through and sell-out process
Lead weekly meeting
Brief/update the team on the different evolutions of the campaigns/toolboxes
Review execution, ensure campaign/equity fit as well as initiative objective fit
-- ) Linked to above 3 responsibilities areas, be the ‘guardian’ of brand equity guidelines and look & feel consistency throughout materials (on all touch points)
Brief Product Line Managers on process, timing and tone of voice
Review quality of copy for key products
Ensure work is delivered on time
CONTRIBUTE TO SPECIFIC PROJECTS ON DEMAND
Projects will be briefed in the course of the year, pending needs/priorities
Output orientation: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.
Sense of customer service: Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.
Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency.
Ability to lead and/or support the change: Encourage, bring about and manage the change. Be able to question themselves and adjust their behavior and methods (if necessary) to achieve the expected results
Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative in order to fall within innovation projects regardless of their level of responsibility
Professional commitment: Demonstrate passion and personal investment in order to develop our brands and products
Integrity and trust: Respect corporate values and the duty of confidentiality.
Specific transversal skills: strong project management skills (ability to lead and convince), creativity,
innovation, summarization and analytical capabilities.
Job-based in Annecy or Paris possible on the short/midterms.