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Brand Manager - ( Bikiing)

Industry : Sport Brands | Speciality : Marketing, Brand Management| Location : France| City : Annecy| Languages : English, French


SPORT BUSINESS TALENT is recruiting for his client Mavic ( Amer Sport Group) a Brand Manager : 




Job Title


Brand Manager – Mavic (M/W)



Commercialization, Marketing & Events

Scope of work

Brand worldwide



Yes:                                                              N-1: 1

                                                                         Dotted line: Local brand manager




Type of communication

Internally : Management, HUB, Country heads, GTM marketing manager, marketing teams, commercial teams,

Request for information, Transfer of information, Explanation, Training, Influence, Negotiation

Externally : external providers

Request for information, Transfer of information, Explanation, Negotiation

General purpose


Define and deliver overall concepts, seasonal Marketing Plan in the Go-To-Market for the 3-5 years strategy for his/her perimeter according to and in alignment with the brand’s strategy and guidelines.

Ensure the proper implementation of the perimeter marketing strategy at a country level, where responsible based on brand calendar and country roadmap

Main responsibilities area

Develop and validate concept for the perimeter

- Identify, evaluate, co-select and validate promising concepts that support the Brand’s growth strategy and build the brand equity in alignment with overall brand strategy

- Drive the collection, consolidation and sharing of knowledge related to target consumers and competitive environment

- Lead project groups composed in order to develop concepts for his /her perimeter: key elements of each Concept (consumer benefit and story, communication universe…) and its business plan across product Categories (topline, margin, A&P)

- Ensure Concepts’ relevance, quality, sufficiency and proper timing of delivery for the perimeter working with internal teams

- Finalise wrtiing /story telling of these concepts


- Steer the “Marketing Plan process” (MPP) in order to enable clear decision making and timely delivery of Initiatives/Programs in close coordination with Categories, Commercial and Regional organizations.

- Tune Initiatives/Programs to region-specific requirements when relevant


Brief the marketing team on key seasonal initiatives for his/her perimeter:

- Consolidate Go-to-Market requirements for the brand on his/her perimeter.

- Propose the Marketing mid-term strategy for Go-To-Market in order to maximize A&P spending efficiency and ensure fluidity across the type of media and marketing programs for “sport”

- Brief and document the right teams on brand and seasonal initiatives for them to drive campaign excellence and calendar implementation for the perimeter.

- Ensure support to and partner with all local Brand Managers in clarifying information and initiatives for the perimeter to ensure proper marketing implementation locally, monitoring KPIs/ROI of programs.


- Monitor the A&P spending and manage budget

Qualifications / Skills

Foreign languages : Fluent communication skills in English

Computer skills : Pack Office, Adobe package

Others : brand marketing, business and commercial acumen, consumer & customer insight

Transversal competences

  • Output orientation: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.
  • Sense of customer service: Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.
  • Ability to work as a team member and to collaborate: Promote information sharing and team spirit, contribute to collective efficiency.
  • Ability to lead and/or support the change: Encourage, bring about and manage the change. Be able to question themselves and adjust their behavior and methods (if necessary) to achieve the expected results
  • Creativity and innovation: Explore, make new ideas come to life, striving ceaselessly to improve. Be creative in order to fall within innovation projects regardless of their level of responsibility
  • Professional commitment: Demonstrate passion and personal investment in order to develop our brands and products
  • Integrity and trust: Respect corporate values and the duty of confidentiality.

Specific transversal skills : visionary outlook, creativity, innovation, ability to work in a multicultural environment, understanding of international markets, excellent analytical, communication and presentation skills, leadership, drive, enthusiasm, interpersonal & networking skills

Ability to travel frequently

Needed work experience



  • 5-8 years of professional experience
  • Expertise in concept development, go to market, budget spending, project leading, working in an international business
  • Experience in brand building
  • Experience in managing and developing a team



  • Master degree in Business / Graduate or equivalent

Date of review



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